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Marketing Plan

Our customizable real estate marketing plan combines the latest technology and traditional marketing tactics to get your home sold as soon as possible, for the highest amount of money.

Real Estate Marketing Strategy

Standing out in today’s housing market requires smart planning, innovative thinking and a highly reactive strategy. The housing market spans a broad range of demographics, and, as such, so should your marketing strategy. Our fully customizable real estate marketing plan combines the latest technology and traditional marketing tactics to ensure your home gets the most effective exposure, and that it sells for its best price.

Our team offers a wealth of traditional industry experience, but something that truly sets us apart is our strategic understanding and active engagement with new and forward thinking platforms. Social media is a hugely powerful tool and through organic growth our team has built a large and effective reach.

We believe it is key to stay connected, stay relevant and make sure we are always at the cutting edge when it comes to customising dynamic strategies. We use the word “custom” with purpose: no two market strategies of ours are the same. Our deep knowledge and understanding of the Greater Vancouver market enables us to build the very best tailored strategy for YOU and your individual situation.

Check out the sections below to learn more about how we can help you with a customised marketing plan.

Social Media Campaign

Social Media Campaign

Instagram is a great resource for reaching users checking their smartphone notifications and social media feeds while traveling, commuting, and even relaxing. We take this opportunity to post photos and videos of Real Estate or to capture some other relevant lifestyle imagery that will help get the word out.

Additionally, users can direct message us and can always expect a reply almost immediately in most cases.

Our Social Networking Sites:
Instagram (over 64,000 followers and hundreds of posts)
Facebook (over 8,500 followers, likes and friends)
LinkedIn (nearly 1,000 connections with REALTORS from around the world)

Professional Photography

Professional Photography

The truth is that people DO judge a book by its cover, especially when browsing through hundreds or thousands of listings. This is why we invest in our own professional photographer that conveys quality images through professional standards with the usage of things like a wide-angle lens and careful (but not too doctored) Photoshop editing.

Customized Floor Plans

Customized Floor Plans

We offer professional, high quality 2D floor plans. Our floor plans are designed to scale with technicality and clarity in mind.

Buyers expect accurate renderings complete with measurements so that they can not only plan their furniture but so that they can actually visualize themselves living there!

Outstanding Marketing Materials

Outstanding marketing materials

We will create and print professionally designed full colour brochures showcasing the property photos and all relevant property information, so that prospective Buyers have something to hold and make reference to after showings and open houses.

Matterport Virtual Tour/Drone Footage

We offer a unique way to market your property

The Matterport 3D camera is one of the most effective tools for Buyers to navigate through listed properties. The system will stitch together a three-dimensional dollhouse of an entire property that the Buyer can fly-through, even in virtual reality, giving an accurate depiction of the space no matter how far away the Buyer might be.

This is by far the most forward-thinking idea and definitely sets your listing apart from the rest!

Online Competitive Advantage

Online Competitive Advantage

Those that have mastered the mediums of online marketing, know quite well how important it is to have a professional online presence.

Our website ranks at the top of Google for people searching for Real Estate in Vancouver. Your home will also be professionally presented on hundreds of other local and international websites.

A custom email blast with photos and a link to the property website will be sent to 3,000 of Adriaan and Ryan’s personal and business contacts.
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Open Houses & Strategic Events

Open Houses, Showings and Tours

Another variable that sets us apart from the rest is that your home will ALWAYS be shown by a highly qualified member of our team. Because we work in a team, somebody is always available to show your home. REALTORS who work by themselves can’t possibly be in several locations at once.
We never decline showing requests.

At your discretion, we will hold an “agents only” open house to allow local agents to preview your home.

At your discretion, we will host, or coordinate, consistent weekend open houses (Saturday and Sunday 2-4pm) so that we can maximize the amount of Buyers coming through your property.

Situationally, we will plan and hold stategic events such as afternoon wine and cheeses; whilst personally inviting a select group of REALTORS and qualified Buyers with the sole objective of expanding our reach and showcasing your listing.

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